Absolut Vodka: Absolut Tune
To celebrate the US product release, Absolut Tune partnered with Icona Pop, Sweden’s latest musical export. The first highlight of this collaboration is Icona Pop’s “All night” music video. It features dueling dancers uniting in a “House Ballroom” experience as they unleash their spirit and flaunt their sparkle on the dance floor — much like how the flavors of crisp Sauvignon Blanc and premium vodka unite in Absolut Tune.
Above is Absolut’s promotional video for their collaboration with Icona Pop.