SMUIN Ballet, But… Campaign
Wardrobe & Prop Styling for Smuin Ballet, But… Campaign in San Francisco.
“The campaign features the iconic imagery and artistic photography of Smuin dancers mashed-up to illustrate the San Francisco company’s progressive, integrative approach to ballet—intended to make ballet more accessible and connect with modern audiences. Six photographic mashups, titled Entertaining, Sexy, Bold, Broadway, Spicy, and Different, were developed into posters, transit ads and print ads that will be rolled out across Northern California throughout the year.” – Communication Arts
For more info on this campaign, visit :
Jeremy Stewart/Enrique Camacho, art directors; James Beikmohamadi/Will Zschau, writers; Stephen Goldblatt, executive creative director; Steve Knodel, designer; Scott Harben, photographer/retoucher; DMAX, prepress/post-production; Jamie Tompetrini/Alicia Conner, SEE Pictures, producers; Donna Baker, SEE Pictures, executive producer; OAK&ROMA, stylist; Randi Rogers, hair/make-up; Rebecca Reid, account director; Kim Kline, VP client services; Andrew Walter, VP content delivery.